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Federal Ammunition introduces revamped website

Ammunition, Product & Industry News


Federal Premium launches a new website for consumers. (Photo: Federal Premium)

Federal Ammunition revamps its website, delivering a faster and easier to read site with load and product information.

Federal Ammunition says the redesigned website features enriched content, action photos and videos that will help shooters “fully immerse” in the hunting and shooting sports arena. Visitors to the site will have access to product information in addition to load selection advice for a variety of game, target shooting and competition ammunition. Customers will also be privy to special promotions via integrated product pages.

“The site allows visitors to experience the world of shooting and learn from the pros in 50 ‘Premium Moments’ stories featuring interviews with country music stars, YouTube influencers and champion shooters,” Federal Senior Director of Marketing Jason Nash said in a press release. “You can also subscribe to the industry’s best e-newsletter and get monthly updates on new products and news; view highlights from social media posts from Federal’s vast network of fans; learn about new products like the award-winning, industry-changing 224 Valkyrie and Heavyweight TSS; and perfectly dial in your shooting with data powered by the ‘Premium Ballistics Engine.’”

Federal Ammunition says the new site is built for viewing and navigation on all devices.

“The new web site signifies our longstanding commitment to quality, as well as educating and informing our consumers of our broad product lines. Leading the charge is our bold new Federal logo which signals a stronger, more focused and authentic branding approach,” Nash added.



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