YETI has been slammed with criticism after the company refused to fulfil an order placed by a conservative women’s nonprofit group. 

The Clare Boothe Luce Center for Conservative Women (CBL) has called out the popular thermal cup brand after it suddenly cancelled an order for $1,608 worth of custom-designed mugs. 

Kimberly Begg, the president of the northern Virginia-based organization, was absolutely baffled when YETI denied the request for seafoam green mugs with the center’s logo on it.

The company made the exact same product last year, shipping them to the CBL without any drama, Begg told Fox Business. 

‘[YETI] produced these beautiful mugs for us, and we always gave them to our speakers,’ Begg told the outlet, referring to guests who spoke at their events. 

‘We contacted the company just for a reorder and did not expect there to be any problems whatsoever.’

However, these expectations were quickly crushed, as the center detailed in a social media post about the YETI ordeal.   

‘Soooo @yeti cancelled us,’ the center captioned the post, alluding to the ‘cancel culture‘ phenomenon. 

The Clare Boothe Luce Center for Conservative Women (CBL) has called out YETI for ‘cancelling’ them

Kimberly Begg, the president of the northern Virginia-based organization, was absolutely baffled when YETI denied the request for seafoam green mugs with the center’s logo on it

‘We thought that cancel culture went out with 2024 but here we are,’ the center wrote.

The order was originally placed with no issues, the post explained. The CBL said they received several emails confirming that the order was being processed.

‘But then we got denied. Cancelled. Our order was cancelled because our logo includes the phrase: “conservative women,”‘ the post claimed. 

‘This cancellation was sent AFTER the confirmation emails, and even after our $1,608 payment.’ 

After a CBL representative called YETI to ask about what prompted the order’s cancellation, she was allegedly told the phrase ‘conservative women’ is on the ‘political aisle,’ so the mugs could not be made. 

A YETI spokesperson told Fox Business the company does its best to avoid any sort of political affiliation.

‘Starting with our first customized Rambler® Drinkware in 2015, we’ve used our best efforts to create and adhere to a policy that prevents customizing products aligned with any political affiliations or organizations in addition to content that could be considered obscene, vulgar, profane, discriminatory, defamatory, or hateful,’ they said.

While responding to the fact that the CBL successfully place a $3,797.84 order for the exact same mugs last May, YETI said that transaction was a ‘mistake’ and the products should not have been made then either. 

‘We regret that due to a mistake, this policy was not followed with the previous online order from the Clare Boothe Luce Center,’ the YETI spokesperson added.

The CBL is an organization that focuses on conservative outreach and education for young women

The CBL shared a social media post detailing the group’s ordeal with the popular thermal cup brand 

This explanation did not sit right with Begg and the other CBL members – as well as others who say they are sick of cancel culture. 

‘Wow, another brand added to the no-buy list. Absolutely ridiculous,’ one woman reacted on Facebook.

Another person agreed: ‘I will never buy a YETI again! I will help another brand put them out of business! 

‘I just spoke with a Yeti customer representative to tell them that they have alienated 1/2 of the American public with this move. No more Yeti products for me,’ one passionate commenter asserted.

‘I hope this is Yeti’s Bud Light moment,’ she added, pointing to the beer brand’s disastrous ‘woke’ campaign. 

After partnering with trans-activist Dylan Mulvaney, beer-lovers boycotted the company for becoming too ‘woke’ for its target audience. 

Last March, the boycott cost Bud Light a staggering $1.4 billion in American sales.

Popular ice cream brand Ben & Jerry’s has also faced its fair share of backlash for promoting its left-leaning political ideologies.  

YETI produced the same CBL-logoed mugs for the group last year without any issues about the group’s politics 

In 2018, gun owners infuriated by the company’s decision to end its National Rifle Association (NRA) discount programs shared videos of them blowing up YETI coolers

On March 3, Ben & Jerry’s famously liberal CEO David Stever was booted by the brand’s parent company Unilever. 

Unilever bosses reportedly grew tired of Ben & Jerry’s advocating for progressive causes such as Black Lives Matter and DEI.

Ben & Jerry’s has filed a lawsuit against Unilever, accusing the company of firing Stever for his political beliefs. 

The CBL controversy is not the first time YETI has found themselves in hot water from their conservative customers.

In 2018, gun owners infuriated by the company’s decision to end its National Rifle Association (NRA) discount programs shared videos of them blowing up YETI coolers. 

The trend to destroy Yeti coolers and tumblers became so popular among NRA members that it was tagged the #YetiCoolerChallenge on social media.

Some chose to destroy their expensive coolers and tumblers by shooting them with guns, while one man blew up his cooler with Tannerite – a brand of explosive targets used for firearms practice. 

This widespread frustration with YETI forced the brand to speak out to defend its ‘unwavering belief in the Second Amendment.’ 

After partnering with trans-activist Dylan Mulvaney, beer-lovers boycotted the company for becoming too ‘woke’ for its target audience 

On March 3, Ben & Jerry’s famously liberal CEO David Stever was booted by the brand’s parent company Unilever, allegedly for his progressive political  

The CBL is an organization that focuses on conservative outreach and education for young women.

Its website reads: ‘We recognize that today’s young women face incredible pressure to conform to a leftist worldview that sabotages their well-being and that of their loved ones and fellow Americans.’

The group feels that women are particularly targeted by ‘leftist propaganda.’